01
Case Study - Imperial Data Center

Enterprise
Redefined

Transformed a data center startup's outdated web presence into a modern, SEO-optimized site that increased qualified leads by 100% in just 3 months.

Client
Imperial Data Center
Timeline
3 Weeks
Services
Web Design, Development, SEO
Tech stack
Wix, HTML, JavaScript, Figma
02 — The Challenge

Breaking
Through

Imperial Data Center is a next-generation AI infrastructure company building a 330 MW facility in Southern California. They had the technology and the vision, but their online presence was actively losing them investors.

  • Site wasn't ranking — not even on page 3 of Google.
  • Complex offerings weren't clearly communicated.
  • Zero optimization for AI search visibility.
03 — THE APPROACH

Strategic
Solution

01

Discovery

Understanding the Market

Conducted in-depth research into the data center and AI infrastructure space to identify key buyer concerns. Analyzed top competitors to find positioning gaps and opportunities.

RESEARCH
Client interviews & competitor analysis,
STRATEGY
Project plan, goals, and timeline
02

Design

Clear, Credible, Enterprise-Ready

Created a visual language that balances technical credibility with approachability. Clean layouts and clear hierarchy make complex infrastructure easy to understand at a glance.

SITEMAP & COPY
Site structure, messaging, and content strategy
VISUAL DESIGN
Figma mockups, client feedback, and sign-off
03

Development

Modern Tech Stack

Built on Wix for fast iteration and easy client updates. Implemented custom code for advanced interactions and performance. Componentized structure ensures the site can scale as the company grows.

FIGMA TO WIX
Pixel-perfect build, all pages, all content
FORMS & TRACKING
Contact forms, automations, analytics
04

Optimization

Performance & SEO

Implemented lazy loading, code splitting, and image optimization for lightning-fast load times. Structured data markup and semantic HTML for search engine visibility. AI/LLM optimization to surface in conversational search results.

SEO & ACCESSIBILITY
Best practices, semantic HTML, alt text
AI OPTIMIZATION
Structured content for LLM visibility
04
04 — Results

Real
Impact

204%
Increase in page views within 3 months of launch
100%
Perfect scores across all Core Web Vitals metrics
400+
Daily appearances in AI search results (ChatGPT, Claude, Perplexity)
05 — The Work

The
Experience

Ready to
Transform?

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